/// Flagship Service
Full Site
Audit
The complete picture. We audit your site across seven dimensions, score every one, and hand you a report you can act on the same day. Security, performance, content quality, UI/UX, brand consistency, technical SEO, and AI slop. No guessing, no generic checklist. Findings ranked by what will move the needle first.
How it works: a real crawl of your live site, a full browser render to see what visitors actually get, hundreds of automated heuristics, an AI-assisted review of content and design, then a human check on every finding before it reaches you.
What is covered
Seven dimensions, each scored and evidenced. Here is the short version before the detail.
Security
Certificates, security headers, cookie flags, exposed software and third-party scripts that put visitors at risk.
Performance
Core Web Vitals, load speed, render-blocking resources and image weight, measured on real mobile connections.
Content quality
Depth, readability, E-E-A-T signals and duplicate copy, judged page by page against what actually ranks.
UI/UX
Layout, navigation, mobile responsiveness, accessibility and whether your CTAs and forms actually work.
Brand consistency
Logo, colour, typography and tone checked across every template so the site feels like one company.
Technical SEO
Crawl health, redirects, canonicals, schema markup, sitemaps and internal linking, mapped end to end.
AI-slop detection
Our slop-o-meter flags template-generated, soulless copy and tells you exactly what to rewrite.
Security & Infrastructure
SSL/TLS certificate audit - validity, chain, protocol support
HTTP security headers (CSP, HSTS, X-Frame-Options, X-Content-Type)
Cookie security - HttpOnly, Secure, SameSite flags
Server software & version fingerprinting
Open port scan on common web ports
Form security - CSRF, input validation, rate limiting checks
Third-party script audit - what external code loads on your site
GDPR compliance check - cookie consent, privacy policy, data exposure
Performance
Core Web Vitals - LCP, INP, CLS measurement & analysis
Page speed audit - Time to First Byte, First Contentful Paint, Speed Index
Image optimisation audit - formats, compression, lazy loading, responsive sizing
JavaScript & CSS bundle analysis - size, blocking, unused code detection
Server response time & TTFB analysis
CDN usage & cache policy audit
Mobile performance testing on 3G/4G simulated connections
Font loading strategy & render-blocking resource audit
Content Quality & AI Slop Detection
AI slop-o-meter - proprietary detection algorithm scores every page
E-E-A-T signal analysis - Experience, Expertise, Authoritativeness, Trustworthiness
Readability scoring - Flesch-Kincaid, sentence variety, grade level
Duplicate content detection - internal and external plagiarism check
Content depth analysis - word count, topic coverage, semantic richness
Keyword stuffing & over-optimisation detection
Brand voice consistency check across all pages
Content structure - headings, lists, readability formatting
UI/UX & Brand Consistency
Visual design quality assessment - layout, spacing, typography, colour
Brand consistency - logo usage, colour palette, typography, tone of voice
Mobile responsiveness - breakpoint audit across devices
Navigation & IA - menu structure, user flows, dead ends
Accessibility audit - WCAG 2.1 AA compliance (contrast, labels, ARIA)
CTAs & conversion paths - are your CTAs clear and working?
Form UX - field count, validation, error handling, mobile usability
Page speed perception - loading states, skeleton screens, perceived performance
Technical SEO
Full technical crawl - broken links, redirects, duplicate pages, canonicals
Schema markup audit - structured data validation & opportunities
XML sitemap & robots.txt analysis
Internal linking structure & PageRank flow
Google Search Console integration - real query data included
Google Analytics integration - real traffic data included
Competitor gap analysis against 3 competitors
Internationalisation & hreflang audit (if applicable)
What you get
One report your whole team can use. Developers get the detail, stakeholders get the summary, and everyone knows what to do first.
Categorised findings report
Every issue grouped by dimension and tagged critical, warning or optimise, with the evidence and a plain-English fix.
Quick wins
The highest-impact, lowest-effort fixes pulled to the front so you can ship results in the first week.
AI slop score
A per-page slop-o-meter rating with the exact lines that read like template AI copy and how to make them human.
Phased action plan
Prioritised by impact and effort across this week, this month and this quarter, with estimated time to fix.
Branded PDF report
A polished, shareable PDF covering every dimension, the findings and the action plan. Print it or hand it over as is.
Executive summary
A two-page read for stakeholders covering the headline score, the biggest risks and the top five actions.
Competitive context
How your site stacks up against three competitors on the metrics that decide rankings.
60-minute strategy call
Walk the findings with your auditor, ask anything and agree on priorities before you start.
The audit tells you what is wrong. When you are ready to fix it, our Security Pentest goes deep on the vulnerabilities we surface, and our Website Rebuild turns the findings into a faster, cleaner site. Many clients start here, then pick one.